As far as social networking sites go, LinkedIn has a reputation for being boring. It has neither attractive and tasty content nor hot news from around the world nor fresh photos of someone’s hot morning coffee.
Linkedin is boring but in a good way. Here are 5 reasons why:
- LinkedIn’s audience is focused on work rather than leisure.
LinkedIn users are typically focused on their professional lives and looking for resources that can help them grow as professionals or grow their businesses.
- Fewer photos or videos means more focus on words, including your own.
You’ll notice that photos and videos get more attention on Facebook or Instagram. Pinterest is only about photos. LinkedIn is very different.
The only photos on the site, other than those in ads and stories, are user profile photos. This makes the text dominant and provides an excellent opportunity to focus the audience on what you have to say, as long as you say it well and make it relevant.
- It is easier to stand out when there is less overall activity.
Due to the relatively low number of posts on LinkedIn, the news feed is relatively static compared to Facebook and Twitter. This gives you another opportunity to stand out just by sharing what you know.
- LinkedIn won’t lead you down the rabbit hole like Facebook, Pinterest, and Twitter.
You’ll hear many people spend hours staring at a picture on Pinterest, but you’ll rarely hear someone say the same about LinkedIn. Few people use LinkedIn just to kill time, and that means they are more action-oriented and goal-oriented than other sites.
- The professional format of the social network gives you control over your actions.
What if, for example, you want to dedicate your Facebook page to your profession, but your friends mention you in statuses and tag you in photos unrelated to your work? This is where LinkedIn users have an advantage.
So, if you like to connect with fantastic people, you might not want to use LinkedIn, but if you’re going to focus your efforts and find a similarly targeted audience, you’ll probably find exactly what you need on LinkedIn if you’re ready to yawn a little during the process.
How to get noticed on LinkedIn?
You always need a LinkedIn profile that stands out, whether you’re looking for a job, trying to get qualified leads for your business, or want to get noticed 👀
10 Tips for Success on LinkedIn
Let’s take a look at the tips below to increase your visibility! 👇
1) Add a cool avatar
The easiest thing you can do is put a face to your name and upload a LinkedIn profile picture. If it fits what you do or who you are – be creative 🧐
2) Use a catchy headline
Are you connecting with other industry professionals, prospects, or recruiters? Write for the people you want to reach. For example, our SMM person would write like this:
“SMM manager at Smart Promotion💡 | Marketing strategy is my passion! | The main creative 🔥”.
3) Write an exciting description
Since people have limited attention spans these days, don’t use all 2000 characters. Reduce it to half that amount 🤓 Use your imagination to create a professional picture of who you are.
4) Emphasize your work experience
Use strong phrases to demonstrate not only what you’ve done but also what you’ve achieved in each position. The goal is to show the impact you’ve had, the changes you’ve made, the projects you’ve led, and the results you’ve achieved🥇
5) Add visuals to succeed on LinkedIn
Did you know that just like Twitter and Facebook, you can also use a background banner on LinkedIn? Choose a theme that reflects your work or personality. It’s easy to do and will help your LinkedIn profile stand out ✨