Today we will talk about the hot trends of social media marketing in 2023.
In the era of the latest technologies, everything changes and develops quickly! Whether you work in marketing, own a business, are a media person, or want to be on trend, you need to know the latest trends in the world of marketing.
After all, covid-19 made us understand this when everyone went online, from giant companies to small private shops. Therefore, to stay afloat, we will analyze which promotion methods are or will become popular.
Short videos
Reels, Shorts, or short videos each network created following Tik Tok. A few seconds of content that can interest you, relax, make you laugh, or sell. If you still need to start using it, catch up quickly. Users of social networks have already managed to appreciate this type of content, which can surprise them with its reach. According to statistics, most of them watch the tape with reels and not with posts. And always remember, you have a minimum of 3 seconds and a maximum of 8 to keep the viewer in mind.
Live video
Reality always attracts! Live broadcasts can show the natural product without processing and filters. Thanks to live, you can quickly submit new information and answer questions to get closer to your customers. In this format, companies have learned how to encourage users to buy a product or service by describing it in detail and making them interested. The popularity of live video dates back to 2016, but it is still equal to other promotion tools.
Nano and micro-influencers
Nano and micro-influencers have shown a small number of followers but a significantly better customer engagement rate. Let’s take a detailed look at the advantages of cooperation with them:
- the first and most significant advantage is money because their services are much cheaper
- they quickly make contact
- it is easier to take them offline (that is, to the location you need)
- you can install complex TK for relatively little money
- they are not filled with advertising, which does not cause banner blindness in viewers
And again, about reach: analysts of fashion houses have calculated that it is much more profitable to pay for the work of such influencers and at the same time receive more excellent range than with luxury persons and bloggers.
Paid advertising
This type of promotion, of course, remains mega-popular because the spending per year on advertising on social networks is overgrowing. Its growth is predicted in 2023 as well.
Social commerce
Social networks’ rapid development and growing popularity give rise to social commerce. From now on, you can sell your product or service through the most appropriate social network. So, for example, Instagram directs to the site or immediately to place an order, and FB allows adding a “buy” button.
Podcasting
Already 1/4 of content creators use podcasts to reach more of their target audience. An incredibly convenient method that will come in handy for your readers to learn something new for themselves. Moreover, you can listen to podcasts while doing other things or walking down the street. This allows you to save and spend your time with benefits.
Gamification
Gamification is the same field that remains the most promising. After all, every year, its expenses increase, and coverage grows. It seems like something from the future, and for now, the marketing is bypassing the gamers, but it only seems so. For example, Netflix intends to build the world’s first video game studio. If you are aiming for severe development and results, we advise you to consider a new platform with many opportunities to implement advertising ideas!
Based on everything listed above, some trends are flourishing, some are still firmly afloat, and there are new ones that still need to be understood, with many exciting possibilities! Therefore, choose wisely the methods that will best suit your target audience.