[:en]How to create effective digital advertising without extra budget[:]


The best way to promote your business is to tell your story. A real story about you, your team and your company. Tell about what you are doing and what you are going to do. Be unique, be honest, be yourself and people will trust you. Create and use your brand. Creative visual content is also highly important. It’s the best way to grab attention!

We will talk more about to tell our story (Storytelling) in the next article. Keep up with our news.

Use social media, like Instagram, LinkedIn, Twitter and Facebook, to do that and it will make it easy for you to set up your business account and post content almost instantly and every day. All you need to do is to start telling about yourself and your audience will find you.

If you don’t have any budget, you are still fine to create your own content so that your business can grow. Also, you can hire a professional to take care of your social media account.

Digital advertising is also a fast and easy way to promote your business and your brand. If you don’t have a planned budget or your budget is quite low, do not worry! It’s not a problem! You can tell about yourself and create Ads using a low budget. We have prepared some special recommendations for you:

  • Firstly and properly segment your audience, each and every aspect should be clear in your mind about your audience (demographics, age, sex, interests, etc.). This thing will need a good research, but if you don’t have money, you have to invest time so that researching and segmenting can be successful

  • Define your goals (you need user sign-ups, you just need page likes, you need visitors to your website, etc…)

  • Be creative (people like it). Your creative Ad will achieve more results and nobody will forget it. Use carousels, slideshows, videos and quality photo content. Create something interesting and unique for your audience.

  • Create re-targeting ads. Most of your clients don’t make a purchase after the first click. Remind about yourself, re-target your audience and your ROI will increase.

Remember! The budget isn’t everything and in the end it comes to Digital Advertisement. You have to work with the right funnel. Be strategic!